Social Media Marketing and Monetizing Classical Music Online

 

How can musicians successfully market and monetize classical music online? This seminar covers social media marketing, content strategies, and concrete approaches for becoming visible online as a classical musician, and for turning your own music into sustainable branding and income.

 

Objectives

  • Know the relevant social media platforms and use them strategically
  • Develop authentic content around classical music
  • Build your own community and retain it over the long term
  • Monetize classical music online — from streaming to digital products
     

Maximilian Schairer © Sofija Palurovic


Course lecturer Maximilian Schairer

Maximilian Schairer is a multiple prizewinner of international competitions and festivals in Europe and the USA, and a scholarship holder of the Deutsche Stiftung Musikleben. He made his orchestral debut at the age of twelve with the Stuttgart Chamber Orchestra. Concert engagements have taken him to renowned festivals and concert halls in Europe, Indonesia, and the USA, including the Lucerne Festival, the Salzburg Festival, and Carnegie Hall. As a soloist, chamber musician, and with orchestras, he captivates audiences and press alike.
In addition, he initiates creative concert formats, is active in music education and outreach, and works as a lecturer. His debut album "GLOAMING" (2023) received international attention and was featured multiple times on the radio as well as in Lufthansa's in-flight entertainment program. His artistic work is also documented in radio, studio, and TV productions.

Workshop

 

 

Date
TU, 17.11.2026
2 pm–5 pm
+ WE, 18.11.2026
10 am–1 pm



Location
Senatssitzungssaal, AW L01 23, mdw-Campus, Anton-von-Webern-Platz 1, 1030 Wien

ECTS
The workshop, including preparation and follow-up, counts as 8h of 60 minutes each for the Career Center elective

Registration 
From September 2026 at careercenter@mdw.ac.at