The following articles introduce the world of digital marketing and self-management. 

Even for classical artists, it’s becoming more and more important to have audio-visual material for self-presentation and networking purposes—like for making new professional contacts, as well as for reaching interested audiences via video platforms and social media. Brief videos from rehearsals or of successful performances are two of the possible formats you might choose. But portraits and overviews of the repertoire you play are likewise interesting for networking and building your list of contacts.

 

The way to your own internet presence is less complicated than you think. So-called "homepage construction kits" offer the ideal possibility to create a homepage quickly and easily - without previous knowledge. Tips on content, design and available tools are the contents of the following guide..

 

The digital tools introduced here facilitate your self-presentation online, help you network with colleagues, and ease communication with your audience. We’re expanding this toolbox on a continual basis, so we’ll be happy to consider any suggestions you might have!