Personal Branding for Artists
the art of turning your person into a brand
This webinar focuses on two key themes: shaping your personal image and mastering public relations to engage effectively with media and journalists. Participants will learn how to align public perception with their personality, use psychological tools to guide opinions, and communicate strategically to achieve their goals.
A strong personal image starts with identifying your unique strengths, crafting a standout biography, and using professional visuals. Building meaningful networks, understanding journalists’ interests, and delivering impactful interviews are key elements. Body language and authenticity will also be explored as tools to enhance communication and presence.
Objectives
- Define your unique selling proposition (USP) and desired perception
- Craft a compelling biography and professional image
- Build strategic networks and lasting connections
- Communicate effectively with media and target audiences
- Use body language to enhance your presence
Course lecturer Ulla Kalchmair
Born in Wels, Ulla Kalchmair bridges communication, music, and cultural management. After studying Communication and Musicology in Salzburg and Rome, she worked for the Salzburg Festival, the Ruhrtriennale, and the Vienna Mozart Year, holding key roles in press and PR. She founded IMAGORA and launched Vision Salzburg. Since 2007, she has led the Press and PR department at the Salzburg Festival, collaborating with 2,000 journalists worldwide. Kalchmair also lectures at Danube University Krems and MUK Vienna.
An offer of the Career Center of Universität Mozarteum.
Webinar
(in English)
Date
TU, 13.05.2025
5 p.m. - 7.30 p.m.
Location
online via ZOOM
ECTS
The webinar, including preparation and follow-up, counts as 3h of 60 min. for the Career Center elective
Registration
Until 08.05.2025 via careercenter@mdw.ac.at