Self-management for young artists
My art and me
 

Presenting my potential, my skills, my knowledge, my personality, my individuality, the brand ME. Each of us has to do it, some see it as a necessary evil, others try to avoid it or work around it, but there is no way around it: if you want to get a job, a performance or an engagement, you have to deal with the issues of visibility and presence, whether analogue or digital, individually and sustainably. In other words, you don't just want to stand out and ‘be interesting’ in the short term or take advantage of the moment, you need to stay in people's minds, i.e. stay present. Those who are authentic will also be perceived as such. Text design is an important topic here - regardless of whether it's about creating the curriculum, developing your own programmes or programme booklets (texts) or writing a ‘simple’ letter to organisers or agencies.

In this workshop, we will discuss how to formulate these texts in an appealing and interesting way, when it makes sense to proactively contact an artist/event agency and we will share our own experiences - using examples. On the second date there will be the opportunity for individual discussions. Registration for this takes place during the course. 

Stories from the diary (sewing box) of a concert organiser round off the ‘learning curve’.
 

Objectives

  • Text design when creating a biography
  • Developing programmes and creating programme booklet texts
  • Developing material for agencies
  • Cover letter

 

 

©Wolfgang Lienbacher

 

Course lecturer Petra Hinterholzer-Leinhofer


Petra Hinterholzer-Leinhofer studied musicology and journalism at the PLU in Salzburg and is a qualified neuromental trainer and EPT practitioner. Her career has been characterised by a wealth of experience in front of/on/behind the concert stage: she managed the orchestra office of Camerata Salzburg, was concert planner for the Mozart Week and Dialogues festivals as well as the concert series in the Vienna Hall and Great Hall of the International Mozarteum Foundation for many years, and was General Secretary of the Ernst Krenek Institute Private Foundation and Head of the Artistic Operations Office at the Brucknerhaus Linz. She is currently head programme and concert planner at the Philharmonie Essen. Petra is well connected in the international concert business, a jury member of the Joe Zawinul Award and a cultural consultant. She is a founding member of the Stiftsmusik der Erzabtei St. Peter in Salzburg, was a member of the Bachchor Salzburg for 15 years and founded the Ensemble Péridot Salzburg in 2022.

Workshop

 

Dates
TH, 05.12.2024
2 - 5 p.m.
+
FR, 06.12.2024 
10 a.m. - 1 p.m.
Individual dates

Location
Senate meeting room, AW L01 23, mdw-Campus, Anton-von-Webern-Platz 1, 1030 Vienna

ECTS
The workshop, including preparation and follow-up, counts as 8h of 60 minutes each for the Career Center elective

Registration  
Biography, artistic programme or cover letter by 27.11.2024 to careercenter@mdw.ac.at