Cultural communication
Communicating artistic unique selling points

 

Today, successful and appropriate communication with audiences, clients and sponsors seems to be just as important for the success of creative artists as a high artistic standard. Those who can communicate artistic unique selling points stand out better from the crowd. Those who can put musical intentions into words touch their audience. Those who can formulate ideas to the point will find supporters more easily. The workshop teaches and trains communication skills for aspiring musicians and music teachers. Participants have the opportunity to examine and sharpen their own artistic or music education profile. The focus is also on existing or potential audiences and suitable communication channels.
 

Objectives

  • Gain clarity about your own artistic profile or professional portfolio and sharpen it.
  • Acquire communicative tools for communicating your own projects and activities.
  • Get to know and identify your own target groups and communication channels.

 

 

(c)Stefan Fichtner

 

Course lecturer Constantin Zill


Constantin Zill is a music educator and instrumental teacher. After attending the vocational school for music in Altötting, where he majored in classical trombone and ensemble conducting, he studied jazz trombone in Linz. For over ten years, Constantin worked freelance for various music clubs, associations and cultural institutions. Through this commitment, he took a liking to music journalism and cultural policy issues and professionalized them in the Master's degree course in Music Mediation at the Anton Bruckner Private University in Linz. He then worked as a music educator for the Deutsche Kammerphilharmonie Bremen and the Elbphilharmonie Hamburg, and has been head of music education at the Alte Oper Frankfurt since 2024.

Workshop
 

 

Date
MO, 03.02.2025
10 a.m. - 5 p.m.

Location
spiel|mach|t|raum, S 02 25, mdw-Campus, Anton-von-Webern-Platz 1, 1030 Vienna

ECTS
The workshop, including preparation and follow-up, counts as 8h of 60 minutes each for the Career Center elective

Registration 
Until 29.01.2025 to careercenter@mdw.ac.at